A recent Susquehanna University student questionnaire survey is drawing interest from various administrative departments as they enhance their communication strategies.
The students in Communications 131 conducted surveys asking what news items draw students attention and what methods they use to access this news. As the results were analyzed, other campus departments became intent to learn if their communication methods towards students are successful.
The Information Technology department immediately showed interest in the survey results since they support the “mySU” campus portal. Webmaster Eric Knepp was delighted to learn the continual enhancing of the portal experience properly aligns with the results of the survey. In an interview, he explained how the portal is a campus news aggregator for the university community and that it uses multiple ways to reach specific groups, such as students. “The mySU portal uses both constituencies and audiences as ways to target information directly to students,” he said.
Another department showing attentiveness is the office of University Communications. This department relies heavily on mass emails to disseminate critical messages to specific groups around campus. Many times these critical email messages are also posted on the campus portal under the “News Extra” section. A staff member of University Communications was disappointed that email was not specifically defined as one of the survey choices. A recent switch in cloud email solutions by the university has fueled questions about students’ reliance on email as a primary communication tool. University Communications has a valid desire to know if emailing is still a successful communication method for younger audiences or if they need to intensify their social media outreach.
The tangible results of the survey show a mix of some traditional news outlets, like television, are still utilized by students. However, newer technology proves to be the most popular method students use to consume news. Technology like the internet and social media are by far the most popular methods used by students. The most important information being consumed by college students is weather or traffic conditions, followed by entertainment.
After campus departments complete their analysis, there could be communication methodology changes by various departments as they continue provide information designed specifically for students.