Cameron’s Sensory Experience
It is vital to understand not only Avatar’s message about interconnectivity and family, but also James Cameron’s desire to render the actions and emotions of Jake Sully, and Neytiri directly to his audience. Within the video above, James Cameron stated, “They took a human performance with no diminishment whatsoever and added to it … 110% of the actors performance came through to the audience which increased the emotionality of the moment” which was certainly unprecedented for the time. It was this technological leap that finally allowed James Cameron to tell the best story of Avatar that he could. Due to this connection between the emotionality of actors and Avatar’s audience people all around the world have changed their outlook on society. “Cameron’s viewers feel the life toward which their gaze moves but which they cannot finally grasp, no matter how earnestly they try. They understand, in a way their critics do not, that to live at all means to “live in a dying world” (Mulrooney, 204). It is this reaction by the audience that has sparked specific movements in multiple locations around the globe.
For example, the Ogoni tribe has been subject to both racism and discrimination from Royal Dutch/Shell Oil simply because of the resources that lie under their homeland (Adamson, 145). This event is something that relates almost exactly to the Na’vi and the RDA’s mission to acquire their unobtanium resource that lies under their “Hometree”.
“What is astonishing about indigenous groups linking their own regionally specific movements to Avatar is not that a block buster film is playing in India or the Andes or the Amazon; it is that the “things” that Avatar is helping to “make public” … and create a political movement” – Adamson, 156