Tag: hasbro

10: Transmedia: Hasbro’s Success and Failure

The My Little Pony franchise is one of Hasbro’s biggest moneymakers next to Transformers. Primarily a toy company, Hasbro started using TV shows to market its toys in the 80’s, with great results. The shows brought the toys to the attention of the children, who wanted to continue the adventures after the show ended. The…