I’m Shmacked & Lyric analysis

This page focuses on the influence of drugs in music and media and their impact on the consumption of drugs by individuals that watch/ listen to such music and media. Below is a music video for I Love College by Asher Roth. In this song, Roth sings about the social “advantages” of the college setting. Among those “advantages” are sex, popularity, and the presence of multiple drugs.


YouTube / AsherRothVEVO – via Iframely


The following video also works to advertise the perceived social “advantages” that come with going to college. Below is a video from the organization “I’m Shmacked”. This organization travels to different schools in order to promote the party life that each school they visit has to offer. This specific video was taped at East Carolina University in Greenville, North Carolina.

YouTube / ImShmacked – via Iframely


As a group, we analyzed whether or not music that addresses the use of illicit/legal drugs influence consumption. Our question was, “does music that address legal drugs influence us as individuals to participate more in drugs (alcohol)?” With the more exposure of substance use and music the more an individual will participate in substance use.

According to the article, Content Analysis of Tobacco, Alcohol, and Other Drugs in popular Music there is 98% of children/adolescents that live in homes with technology (radios, CDs, media players) and there are 86% of children (8-18yrs) that have some sort of media player in their bedrooms.

These statistics show how accessible music is to adolescents and how they can potentially influence children in participating in drug use. There are different theories that shows the linkage between music and substance use. One theory is the health behavior theory and the other theory involves the social learning model where humans are directly exposed to music that involves substance use.

The Office of National Drug Control Policy studied the representation of substance use present in 1,000 popular songs. Out of the 1,000 songs, 18% referenced illicit drugs and 17% referenced alcohol. It was also found that the top motivations for substance use in these songs included peer pressure, sexual references, and finance reasons. In conclusion, due to the immense amount of referral to such drugs along with the colossal exposure to such music, teens and adolescents are more likely to experiment with drugs. This states that music involving these illicit drugs tend to encourage young individuals and increase the amount of participation of young individuals.


By: Kaitlin Homberg