I chose to write a post analyzing the landing page for Ugly Duckling Presse. Ugly Duckling Presse is a small press, a “nonprofit publisher for poetry, translation, experimental nonfiction, performance texts, and books by artists. “ I was not exactly sure what to make of the landing page when I first arrived. It is very…
2: Bauce Magazine’s Website Design
For my second blog post, I decided to examine the website design for one of my favorite online magazines. Bauce Magazine is a lifestyle site for “self-made women”, and they pride themselves on creating content that relates to young women with ambitious who come from multicultural backgrounds. They want to inspire women and make the…
2: Poets & Writers Magazine – Design for Creative Writers
Poets & Writers is “the nation’s largest nonprofit organization serving creative writers” (Poets & Writers). I chose to look at their website because I have subscribed to their bimonthly magazine for the past two years. The magazine offers a wide variety of content such as articles on current literary trends, debut authors, and writing advice,…
2: The Designs Behind ITX
The first thing a visitor sees when they navigate to ITX’s website is “you”. This is a popular marketing ploy, because, of course, addressing the target audience directly by pasting a giant YOU to a homepage is sure to get their attention. ITX is an Information Technology company, so their marketing goal is to be…
2: YouTube’s Homepage
YouTube is the main way most people view online video. Given that, the design of the homepage does not do a good job of reflecting that. The biggest thing on the page is an advertisement for a channel on the site. It is centered at the top so it is the first thing a viewer…
1: The Magic of Multimodality
As a creative writer, I was well aware that language is key when creating any kind of text. Rather it be a short story, poem, or article, word choice is extremely important. It determines how the writing is received by the reader. However, after my review of Multimodality and how it works in Kristin Arola’s…
1: Considering Audience in the Digital Age
Keira’s post about social media got me thinking about audience, especially in light of Writer/Designer’s first chapter. Due to the digital nature of social media, it often seems to have a wider, more uncontrollable audience than something in print. For example, many of us have been told—or, in most cases, lectured—from a young age that…
1: Multimodal Projects and Social Media
When I think about multimodal projects I often forget about social media, specifically my own social media. I have Snapchat, Instagram, Twitter, and Facebook but, as Okkerse addressed in their post, The Complexity of the Digital Text, I don’t think about how everything I post on there is a multimodal project that I went through the…
1: Some Pros of Digital Publishing
Traditional print publishing revolves around strict gatekeeping mechanisms that choose texts to be published based on the market. Many digital texts go through the same process, and are purchased through various digital devices. But as taylorjp mentioned, Digital Publishing encompasses much more than the digital texts, most often e-books, publishing houses supply for large brand…
1: Unseen Complexity
When we consider digital media, it’s easy to overlook the cultural and social contexts, and how much time publishers devote to framing the individual elements of the text. For example, I think of the attention to the color red on a stop sign, which catches the driver’s attention and signals the message’s urgency. On its…