Tag: book trailer

4: Book Trailers as a Digital Genre

The book trailer is a digital genre that developed from book covers and movie trailers, and is used as a form of visual advertisement for books. Professor Rasmus Grøn defines the book trailer as “based on a medial discrepancy, where a literary (i.e. written) source text is represented through an audiovisual transposition” (Grøn 91). Book trailers…