Tag: media mix

10: Transmedia Storytelling and Theme Park Rides

One thing that immediately stood out to me in the reading was the mention of theme park rides being an example of lending to transmedia storytelling. “The media mix strategy disperses content across broadcast media, portable technologies such as game boys or cell phones, collectibles, and location-based entertainment centers from amusement parks to game arcades” (Jenkins 110). Entire theme parks…