10: American Girl Dolls and Transmedia
When my sister and I were little, and we weren’t lapping up the kind of Disney Princess merchandise that Emily described, we loved the worlds […]
transmedia
10: Transmedia: Hasbro’s Success and Failure
The My Little Pony franchise is one of Hasbro’s biggest moneymakers next to Transformers. Primarily a toy company, Hasbro started using TV shows to market […]
10: Transmedia Storytelling – Disney
We all know Disney: it is perhaps the biggest and most successful children’s entertainment franchise in the world. Some of us love it, and others […]
10: Transmedia Storytelling in Podcasts
One of the first things that came to mind when thinking about transmedia storytelling was podcasts. While there are podcasts that are entirely self-contained, there […]
10: Transmedia Storytelling – Marvel
One franchise that I believe takes transmedia storytelling and uses it to its advantage is Marvel. The Marvel Cinematic Universe (MCU) ranges from many feature […]