Well, we’re here again. In their introduction titled Why Media Spreads, Henry Jenkins, Joshua Green, and Sam Ford describe a hybrid form of circulation, “…where a mix of top-down and bottom-up forces determine how material is shared across and among cultures in far more participatory (and messier) ways.” (1). This mix of forces can be seen throughout…
8: The Circulation, Delivery, and Spreadability of, you guessed it, beauty YouTube videos
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