While I was reading Jenkins’s essay “Searching for the Origami Unicorn”, one of my favorite franchises came to mind: the Avatar: The Last Airbender series, also known (to me) as The Only Thing That Looks Good in Papyrus. It was originally a television series, aired on Nickelodeon in 2005, running for three seasons to end in 2008. The…
10: Avatar: The Last Airbender and Transmedia Storytelling
