The purpose of this project is to show how easy it is to create a brand without having any real product. Some of you may remember when H&M made up a fake band just to sell merch for it. (http://www.metalsucks.net/2015/03/23/clothing-chain-hm-creates-fake-metal-bands/) I shall be endeavoring to do the same thing, though I will be selling no merch (maybe). I will be creating an Instagram for this fake band, as well as a fake wikipedia page, posters, and an “our inspirations” spotify playlist. The target audience will be any gullible or memey enough to join the movement. This is gonna be stupid, get excited.