I chose to write a post analyzing the landing page for Ugly Duckling Presse. Ugly Duckling Presse is a small press, a “nonprofit publisher for poetry, translation, experimental nonfiction, performance texts, and books by artists. “ I was not exactly sure what to make of the landing page when I first arrived. It is very…
2: The Designs Behind ITX
The first thing a visitor sees when they navigate to ITX’s website is “you”. This is a popular marketing ploy, because, of course, addressing the target audience directly by pasting a giant YOU to a homepage is sure to get their attention. ITX is an Information Technology company, so their marketing goal is to be…
2: The Meaning Behind Buzzfeed’s Design
The website I probably visit the most often is Buzzfeed. I used to be on it 24/7 but I have decided to cut down, you can only take so many quizzes in a day. The point of Buzzfeed is to create a community to share news, great memes, celebrity gossip, and so on. The first…
2: The Design Choices of Spotify
One of my most-used apps is Spotify, a major music streaming service. I mostly use Spotify to listen to music on my way to work, so I’m most active on the app version of Spotify. The Spotify app is pretty simplistic. Different music categories such…
2) Rhetorical Design Choices: Goodreads.com
On goodreads.com, “users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books.” I first discovered goodreads last year when…